myfood Pioneers Sustainable Greenhouse Kit in Europe

logoMyFoodHeaderCopyright.pngAn early adopter can do more than just set trends. Matthieu Urban believes that as a founder of farming business myfood, he can give the company’sfirst adopters something much more valuable than a chance to be first. He can give them a place in an exciting community with strong values.

In 2010, engineer and IT wizMickal Gandeckistarted playing around with aquaponic systems at his house. At the same time, new father and husband Matthieu Urban was starting his permaculture garden in his country home. The two brothers-in-lawbegan chatting about their common goal to grow better food with a smaller footprint.Mickalcalled up anold friend from engineering school,Johan Nazaraly, and they work-shopped an idea for a sustainable farming unit at POC21.


The three friends founded myfood, and hired Kevin Morgan Rothschildas their first employeein October of 2015 .

Now the team of four provide turnkey greenhouses outfitted with permaculture beds, the open-source Smart Greenhouse computer system, andZipGrow aquaponic systems. The goal: empowering individuals and communities so that they can feed their families with their own gardens.

The future of agriculture will involve millions, if not billions of citizens from around the world, says Kevin. Our role will be to help as many of those as we can make the right decisions when beginning their own gardens.

The first wave ofmyfood’ers will beta test the companys greenhouse solutions, starting this May. The beta testers, which Matthieu and the crew call Pioneer Citizens, will receive software updates as the program improves based on user feedback. The myfood team hopes that Smart Greenhouse will build convenience and confidence for myfoods European growers. This is an important part of creating a community of Pioneer Citizens.

myfood's greenhouse kit gives growers sustainable options

The idea is that you are a pioneer citizen in the way that you are being part of a community that is working for re-localizing food production, says Matthieu Urban. This is something that is a brand new experience for Europe because people don’t know much about aquaponics…People are going to be a part of a new adventure – a food adventure. That’s why we call them pioneer. They are citizens in the way that they are going to be part of an environmental and sustainability initiative to re-localize food production.


Matthieu explains that pioneer citizenship is a characteristic that means much more than being just a beta user or just a first adopter: “It goes further than just testing a product. We’re really engaging people in something that makes a lot of sense for the human being. They can start to quit mass market consumption… to redo food themselves.”

Myfood will sell a turnkey greenhouse kit in Europe, complete with 18-24 ZipGrow Towers built into an aquaponic system, a monitoring system, and several permaculture beds for the larger crops and root vegetables.


When the customer receives the kit, they will have a manual to guide them as well as technical farming support from the myfood team. Matthieu Urban called this being the farmers personal trainer.greenhouseESCP.jpg

This spring the myfood team will be spreading the news of myfood at agriculture fairs and conferencesacross France. (Currently, the team is debuting the system at theSalon International de lAgriculturein Paris.)

If you’re in the area, be sure to stop by for a good look at myfood’s greenhouse kits orFollow myfood on Twitter.