"Simplicity enables utility."
That’s what drives all of Bright Agrotech’s designs, and through the process of simple design Dr. Nate has learned three things:
- Simple design is inspired
- Simple design needs to be intentional
- Simple design enables the unexpected
Learn what this means and see how these concepts were manifested in the design of ZipGrow Towers.
"What Simple Design Taught Me"
Watch the entire TED talk below.
"This talk was given at a local TEDx event, produced independently of the TED Conferences. When we build simple, useful things, we create the building blocks for opportunities. In this way, simple, small and humble things can unexpectedly become powerful tools. Designing things to be simple can be a very difficult task, as it requires us to be honest, critical and almost always, generous.
Nate Storey has been designing and operating equipment for aquaponic and hydroponic applications for almost a decade. He completed his PhD work at the University of Wyoming researching vertical aquaponic production methods, and currently serves as the CEO at Bright Agrotech, a company that leads the industry in aquaponic and vertical farming equipment. Nate lives in Laramie with his wife Heather and daughter Charlotte."
Empowering innovation with simple technology
But simple things enable innovation.
We've seen this with all of our Upstart Farmers taking our ZipGrow technology and applying it to different contexts and for different uses.
Freight Farms, for example, uses ZipGrow tech in their high density mobile shipping container farms.
Or the Koru Collaborative using ZipGrow tech to empower new service models around growing food on the sides of buildings in New York.
So as Dr. Nate describes in his TED talk, how can you start asking "what if?" and use simple things to enable a brighter future?
What do you think about his talk?